The Beauty Industry Responds To Black Lives Matter.
Music by: Cabaret Nocturne – Outlaw Knight. Image credit: Luke Nugent.
With the BLM movement impacting the fashion and beauty industry like never before, what are beauty brands actually doing to drive change?
L’Oréal Paris has offered Munroe Bergdorf a role on its UK’s Diversity and Inclusion Board, as well as pledging to make donations to Mermaids Gender, and UK Black Pride. But this only comes after Munroe Bergdorf called out L’Oréal Paris for dropping her from a 2017 campaign “for speaking out about racism and white supremacy.”
As Munroe said, “we are all in an exciting time of change”, so what is the rest of the industry doing to address its racial discrepancies?
Uoma Beauty founder Sharon Chuter called for beauty brands to #PullUpOrShutUp, aiming to point out the industry’s lack of Black representation.
Anastasia Beverly Hills reported that 6% of its employees identified as Black, and Glossier reported a 9% Black employment rate but none in executive, VP or higher roles.
Morphe also took to Instagram to reveal that only 3% of its US corporate HQ staff were Black.
Does this mean we will finally see more diversity in the beauty industry?
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See also: CFDA LAUNCHES RACIAL EQUALITY INITIATIVE