Streetwear: Is the Hype Over?
Music by: Pali Gap – Lodhi.
It’s CULTED with your 60-second FASHION BLAST.
Streetwear has quickly made its way around the world since the 90s and today is easily the most prominent style that we see but a new article by the Business of Fashion questions the continued relevance of streetwear.
The article points out that designers are slowly stepping away from streetwear style.
Designer Raf Simons’s told ID, “there are too many hoodies with prints out there – something needs to shift” and indeed it did.
The Belgian designer sent male models down the runway in long satin coats, in his Spring 2019 show and streetwear favourite Helmut Lang also traded oversized t-shirts for tailored silhouettes in the brand’s Spring/Summer 2020 collection.
Hiroshi Fujiwara, founder of the brand Fragment says the problem is that “streetwear is getting captured by luxury fashion”and that’s why it’s “losing its edge”.
So, is streetwear really losing its hype?
Well, editor at Highsnobiety Christopher Morency, explains that streetwear has been widely misinterpreted as a trend.
He says that streetwear isn’t one “surface-level” thing but simply “a reflection of youth culture”.
“if the kids dress more formally tomorrow, then this should still be considered as streetwear.”
So guys, what do you think?
Is streetwear a trend that will slowly die?
Or will the way streetwear is defined continuously evolve?
Let us know – below!
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See also: VIRGIL ABLOH: “STREETWEAR WILL DIE”