Snapchat Launches New E-Commerce Feature .
Music by: Cabaret Nocturne – Hellish Imp.
It’s CULTED with your 60-second FASHION BLAST.
Snapchat has launched a new style of e-commerce that has already got Adidas, Topshop, and Farfetch onboard, even better – small businesses can access the feature too!
The new set-up is a free-to-use Dynamic Product Ads feature. But what exactly is a Dynamic Product Ad?
Basically, the new feature allows brands to create Snapchat ads in real-time that will go out to the platform’s global base of users. The aim is to help brands reach young audiences who are spending more and more time online – yep I’m guilty!
After testing the new ads for just a few weeks, Topshop achieved over 4x its usual return on ad spending, with Adidas seeing a 36% growth in revenue generated from ads!
Smaller businesses can also showcase their product and services “through customized ad formats that can be easily set up.”
So guys, will you be checking out this new way of shopping? Let us know below.
Watch more videos on CULTED
See also: WILL YOU SHOP WHEN STORES REOPEN?
See also: ADIDAS AND ALLBIRDS LAUNCH THE WORLD’S MOST SUSTAINABLE SNEAKER
