SET YOUR ALARM. THE NOTWOWAYS DROP IS COMING

by Gabrielle Mai 2 years ago

by Gabrielle Mai 2 years ago 3 min

East London Notwoways duo, Callum McGinley and Rockwell Princley are back with their new Spring/Summer 2022 release later this month. With only ten days to wait, the ‘syzygy’ sneaker will be available to buy on the 28th February 2022, at 6 pm GMT.

Notwoways launched just over a year ago but their reputation has thrived since their first release. Known for creating technical and fashion-forward footwear at an attainable price, Notwoways has built a faithful fanbase who subscribe and follow the brand’s every move and release. Consistently, you can find a Notwoways sneaker priced between £100 and £120 described as ‘footwear for the masses’. These masses have consequently supported the brand in impressive sell-out drops (their last drop sold out in 63 seconds), something not often witnessed from a brand so fresh as Notwoways.

With the background of Callum McGinley and Rockwell Princley combined, a rapid rise to the top of the emerging footwear food chain was to be expected, at least at some point. McGingley’s creations, a director and storyteller from London, have over 1 billion views worldwide. Meanwhile Princely, from a Dutch/Surinamese background, is an eco-focused graduate with a degree in footwear design at the London College of Fashion. The pair is the perfect match to create the most innovative sneakers, and that’s just what we got.

The ‘syzygy’ is the most limited Notwoways edition release to date. No shortcuts were taken when designing these 2000 pairs of the ‘syzygy’, which compared to the brand’s last limited edition release in November 2020 sold out in 186 seconds. Not to worry you, but if you are after a pair, be on your A-game at 6 pm on the dot!

Intrinsic designer elements have been made to ensure the ‘syzygy’ is as precise and clean as possible – while remaining chunky. Comfort is key, meaning no costs were cut when it comes to plenty of padding and cushioning. However, the silhouette is not as chunky as past sneakers, opting for a slightly more wearable design. Inspired with the Ying and Yang concept in mind, the ‘syzygy’ colour palette consists of a contrasting pure white and onyx black outsole, with a speckled orange hue through the new Phylon midsole, alongside full-grain leather uppers in white. In true Notwoways fashion, the ‘NTW’ stamp appears on the lateral front-quarter of the trainer, and the branding of the tongue tag remains a staple of the Notwoways identity.

Sustainability is vital, of course, designed in eco-friendly fabrics, a water-repelling layer has been applied. The need to spray your trainers with weatherproof spray is no longer needed. Recycled Phylon, mesh and rubber underlays have also been used. It is nice to see a pioneer in sustainable design; the Notwoways designers have come up with solutions to problems. United, balanced and aligned – the ‘syzygy’ lives up to its Ying and Yang Symbolism through design and colour palette.

You don’t want to miss out on this drop as only 2000 are left!

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