ROKSANDA kept things colourful for SS24, inviting intrigued onlookers and guests to take things slowly as the sun beamed down.
A far cry from the brand’s AW23 show, which took place within the grandeur of Mayfair’s Claridges Hotel, attendees watched the brand’s SS24 show from inside the enclaves of the Barbican Estate in the City of London.
Delicate womenswear contrasted with the brutalist architecture of its surroundings as models took to the cobbles at a relaxed pace. As expected, bright colours comprised the bulk of the offering, with the collection doused in delicate shades of yellow, pink, lilac and orange, amongst neutral whites and beige. For an offering so filled with colour, it could have easily been overpowering. However, for ROKSANDA, this was entirely avoided.
For SS24, ROKSANDA founder Roksanda Ilinčić looked to her Serbian heritage, to the beautiful monasteries of her home county that form part of her national identity. Models wore ornate hats mirroring those worn by members of the Orthodox Church, attached to flowing entrails which moved with models.
Alongside pastel and neutral tones, a silver dress elegantly weaved through the Barbican concourse, reflecting the midday sun of a prolonged London summer. Piercing two tones appeared as deep blue skirts paired with sheer black tops alongside blazers that gave both business and pleasure, as muted grey met energising lime greens.
Asymmetry was seen throughout, as dresses frayed and flared with the movement of its wearer. Shimmering gowns grazed along the ground, revealing fluffy boots to bring a light-hearted energy to the occasion. White dresses featured high necklines and remained form-fitting before expanding from the hip in an eccentric play with form.
Outerwear was reworked, with a tailored cream coat transformed into a floor-filling evening dress completed with a tailored collar. Bags arrived in the form of an enlarged horse bit, carried elegantly by the side of models, mirroring the movement of dresses.
While clothing worn as armour is nothing new, ROKSANDA brought a subverted take on power dressing. Sophisticated and feminine, the collection continued the brand’s legacy of revealing personality whilst also providing refuge and shelter through clothing, seen in the different propositions and fabric make-up.
For SS24, ROKSANDA remained consistent with a recognisably energising colour palette whilst looking back to her home country and national heritage to inform a womenswear collection that felt powerful, beautiful and elegant.
You can take a look at the ROKSANDA SS24 show above. More London Fashion Week content can be found across Culted online, on Instagram, and on TikTok.
More on Culted:
