Reuben Larkin on imposter syndrome & fashion week chaos

Reuben Larkin on imposter syndrome & fashion week chaos

7 min

While fashion means many things to many people, for a lot of us it results in a stream of endless social content, from backstage interviews to ‘Get Ready With Me’ videos. While slightly overwhelming at times, one creator whose content never fails to engage its viewers is Reuben Larkin.

The London-born internet personality first took to social media as a fun distraction from life. Finding that he had a knack for it, Larkin started taking his online ventures seriously, not so serious, though, that his deadpan humour was lost in the process. Scrolling through his page you’ll find classy boy fitspo to exclusive FROW content, accompanied by the sounds of his calming yet humorous voice overs.

Today, we caught up with Reuben Larkin ahead of women’s to discuss imposter syndrome, charity shops, and the chaos of fashion week.

How are you preparing for Women’s Fashion Week? Got much planned yet?

Yeah, I’m attending a few shows here in London. [I’m] currently working on which ones they will be, but definitely Holzweiler, and potentially a few others.

You’re fresh from attending Men’s fashion week. What was a highlight show of yours?

The Hermès show was really good. That was probably the highlight for me during Men’s

Now that you’ve fully embraced the chaotic energy that comes with fashion month, what was the most chaotic thing that happened to you?

[I didn’t have] a horror story as such, but Fashion Week in general is quite chaotic. When I was in Paris, I was staying in an apartment not a hotel, so it meant I had to pick up all the looks and drop them off myself, which made it infinitely more difficult. It made the days quite long. 

It was still very cool [though]. Going to Fashion Week is a privilege being able to sit in the same room as so many talented people and appreciate the creative work of others.


this is what its like going to the Louis Vuitton after party at pfw

♬ Memory Box – Peter Cat Recording Co.

Content creators and fashion are getting closer and closer day by day. How would you explain the relationship between the two?

I feel like content creators and fashion [are] getting a lot closer together because they feed into and off of each other. So a brand will want to work with content creators to get some reach for their brand or because they like the content creator’s style, which also gives the content creator access to higher pieces of fashion that they might want to wear. 

I feel like they both bring each other up in some kind of way. And they’re both merging together quite quickly. It’s quite nice because content creators get put in places where they wouldn’t have otherwise been in.

When did you first get into fashion? Any early childhood memories?
I find that lots of people, as they grow older, it’s natural to take an interest in clothing and fashion. Charity shopping is something quite familiar to me, because I used to shop there from a super young age, especially on the main street in Hammersmith.

I came from a background where I wasn’t always able to purchase the styles that I wanted first hand. The charity shop was an accessible thing to me that I could spend a bit of my pocket pocket money in, and also get a more high end outfit than I could in [retail] shops. 

When I was younger, I used to always say, ‘one day, when I [will be] rich, I [will] find an outfit made of staple pieces with the perfect cuts. And buy the same outfit 50 times and wear the same thing every day, just like Steve Jobs.’ 

And when did you first get into social media? When did you start taking it seriously as a career-focused platform?

I don’t think I would have ever considered myself as a content creator or someone who’s ever taken social media seriously as a career, but it depends what you mean by content creator. The modern day social media influencer, in broad terms, was created as a result of late-stage capitalism in order to allow large companies to capitalise and make profit off social media has popularity in a subtler way than typical in-your-face advertising. 

I never set out posting things on social media with the goal of becoming an influencer, as I don’t really see the end goal for me being in that career. I first gained a following on social media when I was going through a difficult mental period of my life. I was making a bunch of silly [and] fun videos on TikTok to distract myself. One of the videos I made randomly blew up, and then I was in the middle of all of it. I’ve been in the space for a lot longer and I’ve found myself just capturing moments in my life, and people seem to like viewing these videos.

Where does your content inspiration come from? Do you plan ahead quite a bit or do you film on a whim, whenever you get an idea for some content?

I take some inspiration from things I see on Instagram, like certain trends. A lot of my inspiration has come from my friends, because I’ve got a friend, Guy Hurd, who’s a really great DOP and his work has definitely inspired me to make more cinematic videos, instead of the classic iPhone videos. I don’t really plan my content. I just go about my life and then if I walk up past something that looks cool, or I get a sudden idea, then I’ll film it on a whim.

If social media isn’t the end goal for you, what is?

To act. I’m open to both [theatre and film], but I grew up loving films and appreciate the way they’re made. I’d love to be part of a bigger production one day.


when you and bro are soulmates 🥵

♬ Emotions – Brenda Lee

What is one thing people would be surprised to find out about content creators or creation?

It feels kind of weird sometimes, because I get impostor syndrome about it. Even though it feels really validating, as someone who wasn’t always treated well by others growing up, because I was more interested in fashion and photography, and using my Instagram as an artistic space, it feels a bit strange to be in the position that I’m currently in now. 

The reality is, it’s years of hard work, or like being shunned by loads of people to then finally be in a place where it was all worth it.

Do you prefer shooting content for Instagram or TikTok? Photography or video?

Definitely Instagram. On Instagram there’s a lot more appreciation for more put-together content, whether that be videos or photos. I actually like shooting photos more. But you have to go with the flow and go in time and what’s driving the industry forward.

What’s in store for 2024? Any fun projects you’re working on?

I’ve got lots of dreams and goals but I find it really hard to make plans when I don’t know what country I’ll be in in a week’s time, as this industry is so last minute. I would hope that I’d be doing a lot more acting this year. And lots more in fashion as well.

Main image credit: Reuben Larkin ©

More on Culted

See: Lola Clark on the realities of online hate & her Zoobies

See: Calum Harper is demystifying the modelling industry one TikTok at a time

in other news