Your Friday Roundup: sacai x Carhartt WIP, Represent Studio sneakers and more 

Your Friday Roundup: sacai x Carhartt WIP, Represent Studio sneakers and more 

by Ollie Cox
8 min

London Fashion Week has kicked off, and we’re well excited for it. On top of that, Kaia Gerber is the star of DKNY’s latest campaign, Carhartt WIP has unveiled its Spring/Summer 2024 collection, and MACHINE-A and Reebok LTD have launched a loved-up collaboration, celebrating the UK capital’s queer community. If you like the sound of that, keep reading to find out more. 

Kaia Gerber is the star of DKNY’s Black Label Campaign 

American model and actress Kaia Gerber has been chosen as the face of DKNY’s relaunch, captured by legendary photographer Alasdair McLellan and styled by Alastair McKimm. The Big Apple-born label’s latest ready-to-wear collection merges preppy blazers with denim hot pants, with New York Yankees caps providing further contrast. If you like the look of this, head to the DKNY website to shop the collection. 

Carhartt WIP unveils its Spring/Summer 2024 collection 

Carhartt WIP has unveiled its Spring/Summer 2024 campaign as an interrupted program video that’s been taped over, merging sleek commercials with gritty camcorder creations. A mix of moving images and coloured stills feels reminiscent of archival CCTV footage, aided by a blend of green and blue hues. The campaign is the result of a blend of various imaging techniques conceptualised by art director Tim Kottmann, who processed the photography of Andrew White. When it comes to the clobber, Carhartt WIP’s SS24 collection contains the brand’s collaboration with sacai, so get saving now. It is now available in selected stores and Carhartt WIP online

Stefan Cooke and Mulberry are back for round two 

Stefan Cooke first teamed up with Mulberry in September last year. Now, the two brands are back for a second collection of 32 Mulberry pre-loved styles, reimagined by Stefan Cooke co-founders Stefan Cooke and Jake Burt. The bags will be available from Dover Street Market London, Beijing and Ginza as well as globally on the Dover Street Market E-shop from February 16. 

MACHINE-A and Reebok LTD are celebrating the queer community

MACHINE-A and Reebok LTD have got together for an exclusive collaboration, paying respect to and celebrating the LGBTQIA+ community, focusing on the delicate threads of gender neutrality. It aims to promote inclusion and empower individuals within the diverse spectrum of love. The Campaign features Kai Isaiah Jamal and AliBae and celebrates the vibrant rhythm of the club, aptly referred to as “A love letter to the Queer Community.” Key pieces from the collection include a Reebok Club C LTD “Trompe L’Oeil” Instapump silhouette, a vector bodysuit, and drilled socks. Head to MACHINE-A to get a piece of the action. 

Hublot is giving us some heat for LVMH Watch Week 

Hublot is releasing its 10th MP model for LVMH Watch Week, revisiting the fundamentals of watchmaking. The MP-10 Tourbillon Weight Energy System Titanium features rounded edges, a sleek design, and sapphire crystal. The extremely rare timepiece is limited to 50 units, making this a true collector’s gem. The MP-10 has no hands; instead, it uses four rotating displays, with the houses and minutes in the upper third of the dial and an invisible magnifying glass with a circular power reserve in the central third. If that’s all a bit complicated, just take a second to admire its beauty. 

Massimo Osti is giving us some mega menswear 

C.P. Company group has launched a new menswear label called Massimo Osti Studio, inspired by the work and legacy of Massimo Osti, the founder of C.P. Company and Stone Island. By merging an industrial approach with a function-first craftsmanship, Massimo Osti Studio pushes the paradigms of modern apparel. A new chapter will be available every six weeks, each focusing on a particular fabric. The brand’s first chapter, “Alcantara,” is now available online

United Rivers has partnered with Athletum FC 

Miami-based streetwear brand United Rivers has teamed up with football club Athletum FC, a local team that promotes community and unity. The collaboration features two kits inspired by yesteryear, drawing inspiration from a vintage 1980s Netherlands football jersey. A geometric graphic print applies Athletum FC yellow and blue, nodding to United Rivers’ love of Western denim, seen in its core collection. Head to the United Rivers webstore to grab one for yourself. 

MUNDIAL and Admiral Sports are reviving Bob Marley’s wardrobe 

Coinciding with the release of Bob Marley: One Love, MUNDIAL and Admiral Sports have linked up on a limited-edition capsule collection inspired by the music legend’s trip to Battersea Park in 1977. Images taken see Marley donning a navy letterman tracksuit, which has been recreated as part of the collection. A yellow “Rico” T-shirt in honour of Rico Rodriguez MBE, the legendary reggae trombone player, and two football shirts also feature as part of the offering, available from the Admiral webstore and select retailers. 

Aries launches its SS24 collection 

To mark the launch of its Spring/Summer 2024 collection, Aries has tapped London-based photographer Adrian Samson to capture a paparazzi-inspired campaign. Models move in and out of focus, spotlighting the unique garment treatments where elevated styles are reworked with processes designed to age, fade, deconstruct and destroy to achieve a raw, lived-in aesthetic. If you like the sound of that, head over to the Aries webstore and on Great Pulteney Street, London, to grab yourself something nice. 

TwoJeys is saying “I love you” 

Love is for life, not just for Valentine’s Day, right? Well, TwoJeys definitely thinks so. This week, the Spanish jewellery company released three silver necklaces, including the “Forever Love,” “Arrow Heart,” and “Icon Superstar Rotative” necklaces. Whether you’re loved up, or just like looking nice, you can grab a shiny something here

Represent is releasing more Studio sneakers

First dropping in December 2023 and selling out rapidly, the Represent Studio Sneaker got you lot in a chokehold. Now, we’re getting the first new release of the shoe, and we will see the sneaker crafted from a full leather upper, combining the flat and tumbled leather for a luxury textural experience. A branded TPU “Initial R” on the tongue and heel is finished in a Chamfer shape, enhancing durability and elevating the shoe as a true statement piece. If you like what you see, head to the Represent website and sort yourself out. 

More on Culted 

See: What you missed at New York Fashion Week FW24

See: Why is fashion in love with logos again? 

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