HUGO’s latest endeavor comes by way of “HUGO Louder”, a new music platform dedicated to facilitating the growth of young, developing artists who want to rock the boat and change the world. The initiative follows up on “HUGO Tracks”, a 2012-founded project which was focused on bands and artists from the EDM scene, building upon HUGO’s heavy connection to music and pop culture.
HUGO Louder gives artists a platform to debut music as well as connect to their audiences, opening up opportunities for dialogue and storytelling around their outputs in monthly additions.
“The long-standing relationship between HUGO and music runs deep. We, at HUGO, believe in music and fashion as cultural statements of self-expression,” says Lüder Fromm, Director Global Marketing and Brand Communications. “With the latest project, we want to provide a platform to the voices of the future, inviting artists and the audience around the world to our unfolding brand adventure.”
The upcoming edition of HUGO Louder, the fifth in the series, will feature Dublin-born heavyweight artist Rejjie Snow, known for genre-blending, experimental music merging rap and trance. Rejjie will perform for the episode, and a host of behind the scenes content will be available to watch.
The fifth episode of HUGO Louder launches today,. July 29, at 1pm BST through the HUGO Boss website and YouTube channels.
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