Reebok Launches Resale Initiative For Old Clothes.
Music by: Cabaret Nocturne – Outlaw Knight.
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Reebok has launched a new resale initiative to help target fashion’s waste problem.
Under the initiative, customers can now send in their second-hand clothes in return for ‘UNLOCKED’ loyalty points.
The footwear brand has partnered with resale marketplace thredUP, and through the scheme they’re aiming to “reduce our impact on the planet by extending the life of clothing”.
To get involved customers can head over to the thredUP dedicated Reebok ‘Clean Out’ webpage, where you can request a free bag and shipping label to send your items.
Customers will then be rewarded with 150 UNLOCKED points.
And the good news is, even if your products aren’t eligible to go on the thredUP site, they will still get reused or recycled, unless you’d prefer to have them returned of course.
Any item that does get listed will also earn customers money or shopping credit so really it’s a win win!
ThredUP said by donating just one item, it extends “its life by an average of 2.2 years and reduces its carbon, waste, and water footprints by 82%.
So will you be getting involved?
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