Whilst the sneaker space used to exclusively revolve around Nike and adidas, recent years have seen new frontrunners enter that space – one of which being Reebok. Down to a slew of well-placed collaborations as well as an affinity for normcore, one of the footwear brand’s most iconic and long lasting styles are the Club C’s – seen on everyone from your mate at school to A$AP Rocky.
Originally produced in 1985, little has changed in their central design, although their original purpose as tennis shoes has been somewhat transformed into a streetwear staple, thanks to its futuristic aesthetic and ability to be styled with pretty much anything. Now though, Reebok and Brain Dead are continuing their ongoing relationship by collabing on a limited run of Club C’s – with this specific style dubbed ‘Revenge’.
LA-based streetwear brand Brain Dead have leaned back into the shoe’s tennis origins, by manipulating material in order to replicate the classic tennis ball fuzz. Adding new dimensions of texture, the kicks come in a dark and light colourway, updating a classic with a modern edge. The shoes even feature ‘Brain Dead furry laces’, for that extra tactile experience.
Reworking a classic design to blend seamlessly into the Brain Dead ecosystem, the brand reshaped some lines with a playful texture to create a softness and imperfectness to the sleek design that as they describe, “makes them feel alive”. The updated classics are said to be inspired by nature, the great beyond, and anything else- out there. Check them out on either brand’s website from today.
More on CULTED
See also: A TRIBUTE TO THE KING OF PLEATS, ISSEY MIYAKE
See also: REIMAGINING EVISU
