Prada pushes for clean seas in its latest Re-Nylon campaign

Prada pushes for clean seas in its latest Re-Nylon campaign

by Juliette Eleuterio
2 min

Prada doesn’t just want to save the turtles, it wants to save the oceans. 

Fresh off its Fall/Winter 2024 menswear show, the Italian luxury House is shifting the attention onto a much bigger cause with its 2024 Re-Nylon campaign. Shot by Willy Vanderperre, the campaign features actors and activists Emma Watson and Benedict Cumberbatch with the tagline “supporting education for ocean conservation,” as part of the Prada Group’s ongoing partnership with UNESCO aimed at ocean preservation.

Nylon has become a key pillar of the brand, introduced by a young Miuccia Prada in the late 70s, defying that status quo of luxury fabrics. Since 2019, the Italian House has shifted priorities, placing importance on sustainability, by converting all production of virgin nylon to regenerative nylon, including ECONYL®.

Willy Vanderperre for Prada ©

The brand’s commitment to sustainability shines through this campaign, but is truly implemented through its Re-Nylon production methods. Our generation is demanding luxury to show its commitments to sustainability. For Prada, that starts with its iconic Nylon, with is now being created by the recycling and purification of plastic waste found in the ocean and landfills, as well as using textile fibre waste, ensuring its Re-Nylon is produced with a circular approach.

In the latest campaign, Watson and Cumberbatch can be seen wearing timeless pieces from the Prada Re-Nylon 2024 collection, framed by the true main character of this campaign: the ocean. 

Main image credit: Willy Vanderperre for Prada © 

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