Prada have had a big month – showing at Milan Fashion Week alongside their sister brand Miu Miu, all designed by Miuccia Prada herself. Now, their sportier sister line is back, releasing a new collection. Described as an evolved, technical and reactive line, Prada Linea Rossa was relaunched in 2018 and underscores its foundations and origins in 1990s sportswear, drawing on the precision of the lines and refinement of aesthetic that defined the look of the era.
At the collection’s core is it’s namesake red line: featuring on a handful of outerwear garments. The accompanying campaign, captured by Hugo Comte, sees a diverse group of global talent from basketball, parkour, ballet, and skating wearing the new collection. “Their movements dynamically blur the lines between art and sport,” Prada explains.
Of course, functionality is of prime importance in this line, and the collection has been designed with performance in mind. Designed for high-performance sports, the pieces are all about pushing limits. Demand for sportswear and performance wear seem to be rapidly escalating, situating Prada’s Linea Rossa as the perfect combination for those looking to play into the intersection of both fashion and tech.
The collection itself is made up of tactical vests, puffer jackets, nylon tracksuit trousers, gloves, and snowboarding glasses in collaboration with sportswear giants Oakley. Whilst Prada Linea Rossa’s homecoming 2018 collection was all about bold neons, this time around Prada is ditching the bright colours for a more monochrome approach with black and white apparel, putting its emphasis on the signature red line and recalling their umbrella label’s fashion week offering.
The Fall/Winter 2021 Linea Rossa collection is currently available online at Prada, as well as in-store.