Pop Trading Company is saying cheers to 10 years with its anniversary book

Pop Trading Company is saying cheers to 10 years with its anniversary book

by Ollie Cox
2 min

In case you didn’t know, Pop Trading Company is celebrating its 10th anniversary this year. To mark the occasion, the Amsterdam-based skate crew is releasing a book, serving as a magnum opus for all things Pop, charting the brand and its community over the last ten years. 

The hardback release documents Pop Trading Company’s coming-of-age story, the lifestyles of those surrounding the brand, and its progression from skate crew to renowned fashion label and art collective. Despite successful collaborations with Paul Smith, Burberry, and adidas, to name a few, Pop still supports Amsterdam’s skate scene, hosting bring your own beer skate jams that unite the community to this day. 

As the label has developed, so has its product offering, blossoming beyond logo hoodies and graphic T-shirts into structured shirts and suits. Since the beginning, Pop has worked with homegrown artists whose work appears on everything from T-shirts to skateboard decks. Its team riders star in photoshoots, and local musicians soundtrack skate videos centred on Amsterdam, and the skate scene around it. 

Pop was founded in 2013 by Peter Kolks and Ric Van Rest. It started as a skateboarding distributor before becoming a fully-fledged brand, balancing its core skateboarding identity with a broader fashion perspective, reflected in its list of esteemed partners, including New Balance, DC Shoes, Camper, Liberty London, Converse, and a host of photographers, artists, and skateboarders around the world.

The brand is a separation from wider stereotypes, weaving personal stories into each project – an approach which has led to Pop’s unique position in the worlds of fashion and skateboarding. 

If you like the sound of this, the Pop Trading Company 10th Anniversary book will be published in a limited run of 500 and will be available via the Pop website and at FOAM

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