Paris Haute Couture To Go Digital.
Music by: Die Arkitekt – Overture. Image credit: Givenchy.
It’s CULTED with your 60-second FASHION BLAST.
The historic changes in fashion continue, as Paris Haute Couture Fashion Week will be going digital this July!
Between the 6th and the 8th of July, the Fédération De la Haute Couture et de la Mode will release a series of films and videos, translating the craftsmanship of the eligible houses into a digital format. The shows will roll out on a schedule as in an IRL Fashion Week, and additional content will also be released.
A few of the houses we expect to participate include Chanel, Dior, and Margiela, but brands, including Armani and Jean Paul Gaultier, have already announced that they will be moving their shows to January, and Givenchy and Balenciaga are also not expected to present in July.
The structure is assumed to be similar to Paris Menswear week, for which the press release outlined that “each house will be represented in the form of a creative film/video” which will be “widely shared on the main international media networks”.
So, do you think the digital presentations will come close to the magic of a real-life Haute Couture show?
Let us know below!
Watch more videos on CULTED
See also: BALENCIAGA REJOINS HAUTE COUTURE