When Pariah Corp launched last season, we saw beautiful horror hit the catwalk in a warehouse-turned-club in North London. “Who is P?” asked the text printed on several of this collection’s shirts – the answer to which is the essence of Pariah’s brand, and the motif is one that made a comeback this season. Whilst SS22 was in reference to the 1922 silent film Nosferatu, where the collection got its name, this season saw the brand look to ‘A BOUT DE SOUFFLE’ – a film by Jean-Luc Godard.
Birthing the nouvelle vague cinema movement in the 60s, the film’s free-spirited expression has been translated into this season’s collection. We see high-drama silhouettes, and what has quickly become a Pariah signature: oversized, jutting shoulder pads. Elsewhere, dogtooth maxi skirts and headgear sit amongst a heavy helping of yellow tartan looks, which form dresses, helmets, waistcoats and more.
Whilst the brand’s previous collection zeroed in on a quintessential work of horror and the first cinematic adaptation of Dracula, exploring the same themes of darkness, seduction and mystery, this season sees Pariah take a more romantic approach to design. Colour palettes are bolder, and the collection sees its characters exist in a state of flux: coherent but incoherent, breathless and static.
In the collection’s lookbook, styled by Betsy Johnson, models pace through the streets of Paris, sit restlessly in a brasserie, and exist fluidly within an ever-changing large metropolis. Long leather trenches and a fluffy sage green look highlight Pariah’s impressive command of soft tailoring, and we start to see the brand’s identity take more and more form.
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