Nike explores “A Whole New Frequency” in its latest campaign, celebrating Air Max Day. Set to take place just mere days away, on March 26, Nike’s event will take a look back on some of the most beloved Air Maxes, from the 1s to the 95s, which have become cultural zeitgeists, inspiring generations of sneakerheads.
To celebrate the occasion, Nike has released a brand new shoe named the Air Max Pulse, expanding the franchise. The sneaker features the classic silhouette with its heel unit, as well a red Swoosh that is placed on the synthetic leather tab, joining the breathable mesh. It also has a new Air Max logo found on its tongue and will be made in several colour ways, including “Summit White”.
Hyping us up for the day, Nike has also released a new campaign featuring British emerging artists Nia Archives and Jeshi to star in the video. Taking cues from London’s vibrant streets, the campaign explores the bold, concret, brutalist architecture of the city’s buildings, a key inspiration for the design of the new shoe. Both musicians are seen wearing the Air Max Pulse while surrounded by floating bubbles, a nod to Nike’s technology.
By tapping into these two up-and-coming artists, Nike has set its eyes on its prime target: Gen Z. In fact, the new Air Max Pulse was created with youth in mind, offering Gen Z their own generational shoe.
Apart from honouring the Gen Z-tailored Air Max Pulse, Nike will also acknowledge its past iconic models that have paved the way. One shoe that is making its highly anticipated comeback is the Air Max 1 ‘86 Big Bubble, originally released in 1987 and rising in rarity and value ever since. Nike will also be delivering new iterations of the Air Max 1 Slide and the Air Max Scorpion.
The new Air Max Pulse, which will retail at $150, as well as the other footwear, will be made available on Nike’s website on Air Max Day, March 26.
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