Everyone knows Nike for its enduring sense of style, but its technological prowess is highly underrated, and certainly not because it’s lacking. By introducing the Air Max Dn, the sportswear and lifestyle giant is ready to enter its next era, championing an icon and reimagining it with scientific backing.
Initially launched in 1987, Air Max has gained global popularity over the years, further pushed by Nike’s constant renovations. We chatted with some of the Nike team about all things Air Max, and Nike Vice President Footwear Innovation Kathy Gomez told us “Air Max Air as a technology and a platform represents so much to us.” The Air Max Dn is just the latest chapter of decades worth of history.
As its name hints to, the Air Max has always had one goal: to make you feel like you’re walking on air. The new Air Max DN gets one step closer to that goal, with the addition of Dynamic Air technology. The development comes in the form of a dual-chamber, four-tubed Nike Air unit.
Two different pressure units are placed under the heel and towards the front of the shoe, each containing two tubes, with a higher pressure at the back and a lower towards the front. As Gomez explains, this is “so that air literally flows through those tubes, again, to accommodate that flow and motion underfoot.”
With comfort at the forefront of this sneaker’s design, Nike innovated this technology in its Portland headquarters, an effort that spans over years of constant renewal and improvement that Nike has embraced as its ethos. From designers to engineers and scientists that make up Nike’s Air Manufacturing Innovation and Sport Research Lab units, the Air Max Dn was closely watched through digital systems to test its durability. “The team can iterate really quickly, and understand how the systems work in motion so that they can see how it will not only behave and feel underfoot through this digital technology. But also, you know how it will hold up,” says Gomez.
Create, find the weak spots, improve those, and repeat – that’s Nike’s motto when it comes to all things new and innovative. On top of the Dynamic Air technology, the new Air Max Dn has been decked out with a TPU shank arch clip to support the midfoot, and a TPU heel counter to protect your Achilles heel, as well as Phylon foam around the air unit, to prived the ultimate comfort.
With such intense scientific research that went into this shoe, some may think the design of its appearance is just an afterthought, but at Nike, that’s far from it. Reggie Hunter, the Product Director for Nike Lifestyle Footwear, explains, “We, thankfully, just have a really close partnership between both the product and design teams, as well as the innovation teams. The conversation on Dn happened really naturally, and [it] just became a really close partnership between the teams, [with] weekly meetings to share ideas, share learnings, as well as keep forging ahead towards the goal of really solving this idea of how do we make more dynamic and how do we improve and make a transition on the foot more smooth.”
The Nike Air Max Dn comes in an All Night colourway, consisting of an all-black upper and pink and red accents on the Dynamic Air units and the sole, as well as an All Day colourway, featuring a vibrant gradient upper and a black outsole. The sneaker will drop on March 26, coinciding with Air Max week, on Nike’s website, in retail stores, and via the SNKRS app.
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