NEXT 20 Report Highlights Creatives Innovating Fashion And Youth Culture.
Music by: Mahir Beats – Z. Image credit: Highsnobiety, Lyst.
Lyst and Highsnobiety have named the new generation of designers and cultural pioneers in their NEXT 20 report.
Highsnobiety editor-at-large Christopher Morency told CULTED: “the main objective is to highlight the cultural voices leading youth culture at this time”, whether that be through fashion, or other creative disciplines.
The report is split into 2 sections – brands and cultural pioneers, and “the most successful entrants on [the] list understand the changing attitudes and priorities of their communities.
Salomon topped the list of brands, seeing a 1036% increase in searches on Lyst compared to last quarter. Fear Of God, A-Cold-Wall, Hoka One One and Jacquemus made up the rest of the top five.
In terms of cultural pioneers, Charli D’Amelio came in at number 1, partly due to her #DistanceDance initiative for charity. Janaya Khan, Tremaine Emory, Dixie D’Amelio and Chase Hudson took the other positions in the top 5.
To see who else made the cut head over to Highsnobiety.com.
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