Don’t let the title mislead you, Nevere Evern is the brand producing custom jewellery, clothing, and lines of tapestry balaclavas. Hailing from Portland, Oregon, Nevere Evern was born out of the lockdowns of last year, when founder Nicholas Adams, aged 19, began posting whatever he was making on Instagram.
With a cyclical name hinting at the brand’s central concern of always pursuing your passion, we caught up with Nicholas, who ran us through how he learnt pattern-cutting from YouTube, and why balaclavas were the perfect accessory for him.
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Hey Nevere Evern! Starting with your name, I saw that your brand name is about pursuing a passion, pointing out the cyclical nature of procrastination. Can you speak a bit more about this and how this mindset influences your designs?
In the past, I have had trouble with pursuing ideas that I had that I thought would progress towards my ideal dreams/lifestyle. Before clothing I wanted to be a rapper. After that idea passed I realised that although I had that idea, I had never really pursued it or actually tried it out in real life. When I started this clothing brand, it was due to boredom in COVID. The biggest step I took was posting my first picture, and by posting constantly I started to grow, gaining support that I had never received in my life before. This is essentially how my brand name came about; by realising that if I never pursue an idea for something that I thought was cool, it would never happen, ever. This is why my brand is Nevere Evern; if you never pursue an idea or dream, it will never happen and you won’t ever find out what could have been.
That makes sense. So after your brand name, what is your typical creative process?
It’s weird, but whenever I’m doing something that isn’t related to clothes I usually end up daydreaming, and visualise my next idea that I should create. I’ve found that whenever I’m half asleep I think of new ideas. Whenever this happens I force myself awake and write it down. When I have free time I will try to figure out how to create the idea. If it’s a clothing piece, I will deconstruct it down to what I believe the pattern will be, then try to create it and source materials to fit it. For other ideas that I may not know how to create, I will text my friends that have more experience than me and figure out how to create it!
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Talking of your designs, they span from jewellery to clothing to accessories – what are your favourite designs to make, and to wear?
Honestly, I have no preference on which is my favourite to make. I do like creating clothes a lot though. If I have an idea, I know that I can create it by myself in a few days. When it comes to jewellery and accessories, I usually have to go through a manufacturer and have to deal with the sampling process which can take months to actually produce.
Currently, you’re focusing a lot on your balaclavas which are great – can you speak about these and how they came to be?
I remember seeing Kanye wear the balaclava and thinking it looked really cool. I also sometimes feel antisocial, don’t want to talk with people and want to hide my identity so I created my tapestry balaclavas to feel confident yet hidden at the same time. I remember looking up a tutorial on YouTube and basing my own pattern on how they created it. After creating the pattern, I tested it out with many different fabrics and found that I loved the tapestry ones the best. After posting, I found that people loved it so I continued to create them. I then found a manufacturer to make custom tapestry fabrics which is what I used for my collabs and future pre-order balaclavas.
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YouTube is the platform of wonders. Finally, what are your main sources of inspiration?
My main source of inspiration is whatever I see throughout my day. If I had a really fun day outside seeing a lot, I generally use these visual cues and mix it with my past knowledge to create something new. For example, the other day I saw a person wearing a vest and happened to enjoy a sunset. This has inspired my next collection, using the sunset and cool ‘cut n sew’ methods to create my new pieces! I also get inspired a lot by looking at other people’s art. Overall, the better my mental health is and the more I experience, the better the art I create.
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