Off the back of her show in Paris, Natasha Zinko is continuing to champion Ukrainian creatives – this time by hosting a pop-up for the next generation of designers. The latest project in her ongoing initiative to champion and support the people of Ukraine (where the designer is from), this series of pop-ups is set to take place at her London flagship store, beginning tomorrow night.
Here, Zinko is introducing five hand-selected designers, who will showcase and sell their work in aid of desperately needed medical equipment for pregnant women in Kharkiv, Ukraine at the Regional Perinatal Centre. Having been severely damaged in the ongoing bombings within the city, 20% of these funds will help secure treatment and support for both mother and child, with the remaining sales going back to the designers to help them sustain their businesses in such challenging times.
So what’s on offer? Well, the pop-up is set to include clothing, patriotic merchandise, jewellery, accessories, and perfumes/body care. Among those presented is womenswear brand Bibliotheque Nationale which is all about femininity and lightness, sexy rigour, ergonomic elegance, strictness, and softness.
Coming in clutch with a streetwear offering is PIECEOFSHIRT – the streetwear brand creating a range of t-shirts with upcycled bootleg designs. Scent wise, the niche perfume brand TRIP:TYCH will showcase its perfume and body care line inspired by Ukrainian nature, and Bagllet heads up the bag front with a unique capsule collection of bright, colourful bags.
If it’s jewellery you’re after, Ven.Era jewellery is set to deliver sparkling, colourful bijoux and gold plated pieces. Interested? Head to her store on Stafford St, London from tomorrow to check out the five capsules for a good cause.
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