NAMESAKE drops SILKROAD FW23 campaign

NAMESAKE drops SILKROAD FW23 campaign

by Ollie Cox
2 min

NAMESAKE has dropped its FW23 lookbook, detailing its latest collection, “SILKROAD,” which highlights the importance of endurance and tenacity. The collection is inspired by the brand’s founders’ struggles as children. Personal struggles and anecdotes formed the basis of the collection, which explores how we overcome these issues. 

The campaign looks at the discipline of equestrian to inform its exploration, where hurdles are overcome, symbolising the hurdles we must overcome in life. Weaving techniques are continuously explored through semi-sheer fabrications translated into winter outerwear, including Kvadrat upholstery fabrics and embroidery plaids with wide hues. Basket raschel and de-bossed eco-leather feature as part of NAMESAKE’s varsity team, with shirts able to be worn as dresses and pants that can be worn as tops making up the collection. 

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Shot against a melancholy rural backdrop, we see the land meet the sky, a motif furthered through the collection’s multi-styling capabilities. Models are pictured with shirts around their waists and carrying leather shoulder bags and knitwear features deep V-neck detailing, revealing collared shirts beneath. Cargo pants arrive with exaggerated zip pockets, bringing added utilitarianism to channel the courage and determination needed for success. 

Bright colour palettes are emphasised to reflect the mirage of life. This season, NAMESAKE expanded into the realm of bags and headwear while remaining true to the brand’s DNA. Jersey bags, trophy-esque vanity bags and Harlem-inspired panel hats blend basketball elements with a classic styling sensibility.

NAMESAKE’s SILKROAD is both elevated and wearable, fusing relatable narratives into the offering. NAMESAKE is a family-run Taiwanese label founded by Steve, Michael and Richard Hsieh in 2020. Its name translates to “in the name of my father” and is inspired by the brothers’ time spent with different generations. The label’s authentic exploration of these themes led to an LVMH prize nomination and a collaboration with adidas, which was teased during Paris Fashion Week in June this year. 

NAMESAKE’s SILKROAD collection is available on the brand’s webstore, with prices ranging from $118 to $975. 

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