“MOVE LIKE A HUMAN” WITH ON, & MORE IN YOUR FRIDAY ROUNDUP

by Robyn Pullen 7 months ago

by Robyn Pullen 7 months ago 9 min

The sportswear world is active this week, notably On’s latest campaign titled “Move Like a Human” that encourages its fans to take inspiration from its choreography to get up and move. In other news, Lacoste has just opened its brand new Regent Street flagship store and Valentino extends its vintage initiative with London’s Rellik store. Keep reading to get your weekly fix of your Friday Roundup.

ON SAID GET UP AND MOVE

For the brand’s upcoming drop featuring functional apparel and shoes designed to support a movement lifestyle, On is promoting the freedom, fluidity and fun of being active. Led by a motto we can certainly get behind, On’s campaign sets out to say “we may not all be elite athletes – but we’re all made to move”, encouraging fans to get inspired by the choreography of their SS23 campaign, titled “Move Like a Human”. Whether you’re constantly up on your feet or more of a homebody, On wants you to get moving this Spring, ditch the slippers for sneakers and move like a human.

(Sponsored by On)

NIKE’S MOTIVA ENCOURAGES YOU TO WALK & RUN

Nike has just released its brand new shoe, the Motiva. This new sneaker features an exaggerated rocker sole, propelling its wearer and easing the foot’s transition when hitting on and off the ground. It also features the Cushlon 3.0 foam, providing underfoot cushioning to maximise comfort. Priced at £99.95, the Motiva will be available for purchase in May.

LACOSTE OPENS ITS LONDON FLAGSHIP STORE

On Wednesday, Lacoste opened its flagship store in the busy Regent Street, the brand’s largest in the UK. Highlighting some of Lacoste’s most iconic pieces, the store includes a Polo Wall as well as a dedicated footwear area with its golf, tennis and fitness performance collections. Speaking of the new store, Deputy CEO of Lacoste Catherine Spindler said that it “reflects our ambition to reinvent the customer experience, offering our communities unique experiences in exceptional and unifying locations”.

VALENTINO GOES VINTAGE WITH RELLIK

Creating a unique second-hand experience, Valentino Vintage has taken over London’s Rellik store space, as well as other stores in 6 other cities. The concept is based on encouraging the community to exchange their preloved Valentino garments. This year, Valentino has teamed up with 1 Granary to involve students and creatives in the vintage process, which uses archival fashion as a tool for creativity.

66°NORTH COLLABORATES WITH CHARLIE CONSTANTINOU

Tapping into the recent Central Saint Martins graduate Charlie Constantinou, the Icelandic outerwear brand 66°North creates a capsule collection to embrace the emerging designer. Based on the “need for function and practicality”, the collection includes jackets, trousers, belt bags, balaclavas and gloves in earthy tones, red and purple, all of which was made using deadstock fabric. The campaign imagery, which is set in the red-tinted snow-covered mountains of Iceland, encapsulates the adventurous nature of the clothing.

LORO PIANA PRESENTS “APACHETA” FOR MILAN DESIGN WEEK

The Italian fashion brand Loro Piana worked alongside Argentinian artist Cristián Mohaded to create a range of furniture for Loro Piana Interiors. Showcased during Milan Design Week, the “Apacheta” collection, which refers to the trails of stones left to mark passages in the Andes, features sofas, stools, a bench and courtesy tables, made out of a soft grey fabric, resembling the appearance of a rock. We can also see wooden and ceramic elements, all inspired by nature’s landscapes.

FLANEUR DROPS SWIMWEAR

The Amsterdam-based menswear company Flaneur is releasing swimwear ahead of the summer season. The Swim 2023 collection features 4 pairs of essential swimming trunks, including a brown, orange, black and black-and-white checkered option. Priced at £113 / $141, the swim shorts are now available on Flaneur’s website.

JW ANDERSON TEAMS UP WITH WELLIPETS

Creating a unique pair of rubber loafers, the JW Anderson x Wellipets range has finally arrived. First teased in January, the Wellington frog footwear comes in three colours – blue, yellow and red – and is finished off with a red paint on the animal’s mouth. The loafers are now available at JW Anderson’s website and Wellipets’ website, as well as select retail stores.

DAILY PAPER LAUNCHES ITS RESORT COLLECTION

Daily Paper has released its 2023 Resort line which features an array of co-ord styles, staples including tank tops, tees and shorts, as well as a pair of branded black slides. The collection also offers a line of Paradise Valley clothing, inspired by Morocco’s natural waterfalls, pools and rocks, as seen on graphic hoodies, crewneck, tees and caps. The new offering is now available for purchase on Daily Paper’s website as well as its London, NYC and Amsterdam stores.

PUMA X PERKS AND MINI HIT THE JUNGLE FOR SS23

In line with Puma’s and P.A.M.’s BIO/VERSE initiative, the sportswear brand has teamed with P.A.M. to release the second instalment of this SS23 project. Inspired by the wild nature, the campaign imagery is set in the jungles of North Sumatra. The collection includes a range of technical wear pieces, such as the zip-off jacket, reversible cap as well as reinventing footwear like the Prevail TRL and the Trinomic Sandal. The collaboration will be available on April 29 on Puma’s website and P.A.M.’s website, as well as select retail stores.

BARACUTA X JUNYA WANTANABE TAP A$AP NAST TO SHOWCASE ITS COLLAB

Bringing in together Baracuta’s British heritage and Junya Wantanabe’s Japanese creative innovation, the brands have come together for a collaborative collection, reinventing the classic Harrington G9 Jacket in a new oversized silhouette. To celebrate the jacket, both brands have tapped rapper ASAP Nast to showcase the piece, now available for purchase on Baracuta’s website.

SCRT UNVEILS ITS SS23 COLLECTION

London-based streetwear brand SCRT is releasing the first drop of its SS23 neutral-toned collection. The pieces include a quilted vest and long-sleeved jacket, tees, hoodies and caps with the embroidered writing “be nice on the internet” and “i am a frog expert”. The first drop is now available online, with more drops to come out in May.