Monday NEWSRUSH Featuring Gucci’s Epilogue Collection. 

Photo credit: Gucci. 

It’s CULTED with your NEWSRUSH for Monday 6th July.

First up, Gucci will live-stream a new ‘Epilogue’ collection on 17th July, on the final day of Milan Fashion Week.It will be accompanied by a visual narrative that will be live-streamed at 2 p.m. CEST on gucci.com, social media, and Camera della Moda’s official channels. 

Moving on to recapping the weekend’s headlines, Hermés debuted its Men’s SS21 collection and was met with praise online. Emma Hope Allwood, Head of Fashion at Dazed Digital, tweeted that the collection was “artistic, original, multi-layered, [and] self aware” and is “proof that there are brilliant, innovative ways to show a collection digitally”. 

In other news, the ‘Godfather of streetwear’, Hiroshi Fujiwara has been tapped as the latest designer to join the Moncler collaboration crew on the 7 Moncler Fragment collection. The collection features bold puffers, graphic tees and hoodies, and even sweaters featuring the coordinates of Fujiwara’s favourite restaurant.

And to round off the weekend’s recap, Vogue Portugal has come under fire over accusations that it glamorises mental illness with the cover of its latest ‘Madness’ issue. 

The image and the outdated term ‘madness’ led many to criticise the magazine’s discussion of mental health as insensitive. 

That’s all for today. It’s Sam with CULTED. 

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See also: GUCCI GOES SEASONLESS WITH 2 SHOWS PER YEAR

See also: GUCCI AW20 SHOW REVIEW – #GUCCITHERITUAL