MIUCCIA PRADA TAKES FINAL SOLO BOW IN SS21 DIGITAL PRESENTATION

MIUCCIA PRADA TAKES FINAL SOLO BOW IN SS21 DIGITAL PRESENTATION

MIUCCIA PRADA TAKES FINAL SOLO BOW IN SS21 DIGITAL PRESENTATION

by CULTED
2 min

Miuccia Prada Takes Final Solo Bow In SS21 Digital Presentation.

Music by: Simon Sizer – Prime. Image credit: Prada, Martine Syms.

It’s CULTED with your 60-second FASHION BLAST. 

Prada unveiled its SS21 collection yesterday via a digital presentation which was split into 5 parts, called ‘Prada Multiple Views – The Show That Never Happened’.

The Italian label tapped Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre for the presentation, asking each to create a short film focussing on a different section of the collection. Prada explained that the films see “a singular statement replaced by the perspectives of many.”

The clothes themselves had an understated aesthetic following a muted colour palette of primarily black, grey and white. The collection featured a mix of sleek womenswear and menswear and Prada’s signature nylon was a feature on many tailored menswear items. 

With this season’s presentation Prada told WWD “we had the occasion to show the next step — it’s clothes living in life. It is more than a fashion show. It enriches the show, and enriches the clothes.”

This presentation also marks Miuccia Prada’s final solo bow, after presenting her first ready-to-wear collection in 1989. Next season will see her join forces with Raf Simons in one of the most talked about collabs in recent years.

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