Michael Jordan’s 8-Year Legal Battle With Qiaodan.
Music by: YAKUZY – Pearl.
It’s CULTED with your 60-second NEWS BLAST.
After an 8-year battle with Qiaodan, headlines have declared that Michael Jordan has finally won claims of identity theft against the Chinese sports brand.
To give you the rundown of the lawsuit, the logo of Qiaodan Sports sees the silhouette of a man they claim to be playing table tennis, but the outline appears to be identical to an image of Jordan mid-game. But that’s not the only similarity between Michael Jordan and the Chinese sportswear brand.
Qiaodan is a direct transliteration of Jordan’s surname which is commonly used by Chinese people. Now this seems like a simple case right? And one that’s easily solvable…
While The Supreme Court ruled Jordan as the winner of this case, whether he actually won is up for debate. The court ruled that the logo alone doesn’t violate Jordan’s portraiture rights as there are no clear defining features.
Not only can Quiaodan still use the image, but they’ve also been allowed to keep the “Qiaodan” name. So after 8 years and a new court ruling, Michael Jordan is essentially still at square one.
Can you see this battle continuing? Let us know below.
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