MEET SHOOP, THE TOKYO/MADRID LABEL CHAMPIONING COLLABORATION

by Stella Hughes 2 years ago

by Stella Hughes 2 years ago 2 min

SHOOP, launched by Miriam Sanz & Yohei Oki, have just launched their SS22 collection after debuting it at London Fashion Week. Split between Tokyo and Madrid, their previous collections have been characterised by the search for concepts that coexist under the same identity, and are broadly inspired by culture and music. Said to “reconstruct to re-interpret”, the brand favours contemporary wear, but combines it with an array of classic garments and small details.

The collection was inspired by freedom: offering a “tribute to resistance” and signalling post-pandemic independence. The garments themself took inspiration from both the military and motorcycling, showcasing classic tailoring, tricot and waxed denim. The collection’s colour palette is predominately made up of earth tones, featuring khaki, black, blue and orange in excess.

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For their SS22 collection, SHOOP collaborated with photographer Kishin Shinoyama. Photographer and collaborator Shinoyama’s body-centric photographs are replicated on the garments, utilising upcycling processes in using leftover fabrics from other collections, and patchwork and embroidery.

Another SHOOP collaboration in the SS22 collection includes a capsule collection with Spanish artists X-presion Creativos, that integrates a series of handcrafted custom hair visors.

Here, SHOOP showed that collaboration is key and offered a varied, energetic approach to cross-cultural designing for SS22. Check out the full campaign in the film below.