It’s the end of the week and time for another Friday briefing! With a range of new drops just in time for Christmas to even more exciting collaborations following on from last week! We see Moncler’s Maya 70 this time taken on by Giambattista Valli, JD Sports’ new star-studded Christmas campaign and Shop from Crisis helping us do good deeds while feeding our shopping addictions. For all of this and more, keep on reading.
CÎROC IS MAKING BIG MOVES
CÎROC Vodka is ‘Make(ing) Big Moves’ with its first ever campaign in the UK. Utilising the most vibrant and eclectic talent the campaign features rap duo Krept & Konan, supermodel Winnie Harlow and musician/entertainer Bimini. The campaign sees each of the three representing a line of CÎROC. Krept & Konan are CÎROC’s original vodka, Blue Dot, Winnie the face of CÎROC Pineapple, and Bimini bringing the vibes with CÎROC Red Berry. Bringing much needed celebration and colour this autumn.
JD SPORTS – “THE KING OF THE GAME”
Ever popular sports retailer JD Sports just released their new Christmas campaign starring British youth culture. Their campaign leads with heroes and the biggest names in almost every British creative industry. Featuring Top Boy’s Jasmine Jobson, Anthony Joshua, rapper Central Cee, Amelia Dimoldenberg, Kojey Radical and many many more, the sports giant hones in on all of the Kings of Youth Culture. Not only this but the retailer is rolling out the ‘JD Arcade’ throughout November and December with classic arcade games in select JD stores.
GIAMBATTISTA VALLI TAKES MONCLER’S MAYA 70
Thank goodness for more Moncler! This week’s iteration of Moncler’s 70th Anniversary Maya series sees designer Giambattista Valli take on their signature jacket. The Haute Couturier pulled all the stops with his instalment. Bringing his signature feathers to the coat making a work of art that defies and blurs the space around the jacket. Ready to wear worthy of being Haute Couture.
MARGIELA X SALOMON IS ANOTHER WIN FOR THE SNEAKERHEADS
It’s official! The long awaited MM6 Maison Margiela and Salomon kicks seen during the Margiela AW22 show are out. Made available from today the collaboration features two silhouettes: the Cross Low and the Cross High. With utility and style taken into account, the sneakers are perfect for every occasion and available today.
FOOTPATROL IS IN FACT THE BLUEPRINT
Footwear retailer Footpatrol’s ‘Blueprint’’ two-day exhibition opening took place this week. If you missed it, shame on you! The retailer celebrated 20 years of sneakers and collaborations. The exhibition featured new and old collaborations, unseen samples and the beginnings of a new in-app experience. With their lauded famed Asics x Footpatrol collaborations on show, especially the HK-FP-91 anniversary project, the showcasing at Noho Studios was a hit. If you got to see their new ADIDAS Campus 80s or the new Kahrus, we’re very jealous.
WE LOEWE TO SEE IT
Loewe launched their SS23 pre collection campaign directed by Juergen Teller alongside a series of other endeavours this week. Their campaign featured talents across the board from actresses Taylor Russell and Chloë Sevigny to model Jeanne Cadieu and performer Mari Natsuki. All seen playfully with signature Loewe bags and pieces from the new Chinese Monochrome collection. Loewe expands the macrocosm of this new collection with short documentary, an exhibition at this year’s ART021 Shanghai Contemporary Art Fair and as if that wasn’t enough a sponsorship of the creation of a new monochrome ceramics educational program at the Jingdezhen Ceramic University.
EVERYTHING BUT A MISTAKE
A Better Mistake launches their new capsule collection developed and made in Italy. The collection entitled “In-flux”, was a manifestation of the metaphysical. Working alongside Indian creative Kushlet, one of the most influential digital artists today, the drop entailed a puffer jacket, quilted trousers, a puffer hat, a silk scarf and more. Fashion paired with digital movement and technology is always a win, but A Better Mistake did it almost too perfectly with Kushlet’s 3-D graphics.
SHOP FOR A GOOD CAUSE WITH SHOP FROM CRISIS
Fashion x good deeds are always a power move! Pre-loved and vintage retailer, Shop from Crisis are launching a line with lauded British Designers aimed at supporting those emerging from homelessness. The collection of t-shirts, the Crisis ‘Community’ sees the retailer partnering with the likes of Eudon Choi, Preen by Thornton Bregazzi, Olivia Morris at Home and The Re-Pete Project to curate individual designs detailing the meaning of community. With 100% of the profit going towards supporting people who are homeless and the line featuring the most exciting talents such as; Brit Rising star 2022 Singer/songwriter Lola Young , non-binary multi-disciplinary artist, Shiva Raichandani, British singer/songwriter Poppy Ajudha, and model and positive body image advocate Nyome Williams the collection is one to cop for sure.
STEFF ELEOFF GIVES US JEWELLERY JUST WHEN WE NEEDED IT
Steff Eleoff releases a new Winter campaign photographed by none other than Norman Wong. The release sees some of what we can already tell are the new it-pieces, ranging from their “Storm Ring”, the molten “Hallowed Cross” to “The Divine Cross”. All available now this new drop is topping our Christmas wish list.
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