Marc Jacobs is giving us the Officecore we need 

Marc Jacobs is giving us the Officecore we need 

by Ollie Cox
2 min

Office core this office core that, it’s everywhere. No matter where you look, corporate clobber has been climbing the cool-guy and girl fashion ladder. Whether pencil skirts, power suits or tiny specs, fashion’s fetishisation of 9-5 life is well … a little unrealistic. That was until Marc Jacobs got in on the action. Over the last week, Marc Jacobs muses have had enough of office life. Dakota Fanning destroyed monitors with her Medium leather tote, taking out the keyboard in the process.

Next, we got Cindy Sherman being attacked by paper projectiles as she retreats on her wheely chair, clutching her Crystal Canvas Snapshot bag. Later, we saw Lil Uzi Vert getting in the Friday mood, pushing his keyboard and Camo Jacquard Snapshot bag aside to mount the desk and give us a dance, and we have to say … we would if we could. 

The campaign perfectly encapsulates the playful aesthetic that the Marc Jacobs brand has come to represent. This light-hearted approach was seen in the brand’s SS24 runway show in New York, where models were transformed into dolls and walked under giant tables and chairs. recent video campaigns have showcased brand ambassadors in the Marc Jacobs office, further adding to its own take on Corpcore.

We know office life can feel a little restrictive. Our younger generation is particularly averse to sitting down all day, favouring work commitments that fit around their lifestyle and not being sold on the 9-5 life of previous generations. 

From Cindy Sherman to Lil Uzi Vert, the campaign reflects Marc Jacobs’ broad appeal and trailblazing one-of-a-kind approach, and we’re here for it. It’s fun, it’s fashion, and it’s relatable – and a surefire way to capture the zeitgeist. 

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