Lyst Index Announces Ranking Of World’s Hottest Brands.
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The Lyst Index, which ranks the most popular brands and products for each quarter has been released for the first part of 2020.
Off-White has retained its title as the hottest fashion brand on the planet. Balenciaga came in second, with Nike jumping nine places to take the number 3 spot. Gucci and Prada made up the rest of the top 5, which was generated by analysing the shopping behaviour of over 9 million shoppers each month.
In terms of products, Off-White again topped the charts, with their cross logo facemask being the quarter’s hottest men’s product. The $95 mask sold out across retailers worldwide and has now been listed at almost 10x its original value on resale platforms. Loewe’s Eln fleece zip sweater was the second most popular product, with Gucci’s Disney collab sweatshirt coming in at number 3.
In womenswear, the hottest product was Bottega Veneta’s padded cassette bag. The Off-White soft lace bodysuit took the number 2 spot, followed by Telfar’s shopping bag.
So guys, did your fav brand or product make the list?
Let us know below.
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