Lyst Announces Hottest Brands & Products for 2020 Q2.
Music by: Cabaret Nocturne – Mad Lab. Image credit: Dior.
It’s CULTED with your 60-second NEWS BLAST.
This quarter’s Lyst Index has been announced, revealing the hottest brand’s from 2020 Q2. As always Lyst analysed sales data, social media mentions and Google search data, amongst other things, so let’s see who came out on top.
Nike has been named as this season’s hottest brand, jumping up 2 places compared to the last quarter. The popularity was helped by the launch of the Jordan x Dior sneaker, and the brand reported an overall 75% increase in digital sales.
Last quarter’s number 1 hottest brand Off-White dropped down to number 2, with Gucci coming in third, followed by Balenciaga, then Prada.
In terms of products, Off-White topped the list of most popular menswear products with its arrow cross face mask.
Brunello Cucinelli’s double buckle suede sandals came in at number 2, with Asics Gt-1000 7 sneakers taking the number 3 spot.
And for womenswear, the Birkenstock Arizona double strap sandals were this quarter’s hottest product, followed by Marine Serre’s X R-pur face mask, then Loewe’s basket bag.
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