LVMH to Takeover Tiffany’s.
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LVMH – the luxury group, has reportedly offered to buy jeweller Tiffany & Co. for 14.6 billion dollars, which – if successful – would be its biggest purchase to date beating its deal with Christian Dior in 2017.
A Tiffany’s deal would expand the luxury group’s access to US luxury shoppers and increase LVMH’s exposure to jewellery, which is one of the fastest-growing businesses in the luxury sector, but this takeover could also be beneficial to the iconic jewellery brand which was made popular by Audrey Hepburn in Breakfast at Tiffany’s.
Experts say that Tiffany would become a stronger competitor under LVMH,’s as like other luxury brands, Tiffany’s sales went down by 3 percent due to a slowing economy in China.
The luxury jeweller has also had problems with modernising its in-store experience, under LVMH Tiffany could really change for the better.
But sources say that Tiffany is expected to reject the offer as it’s undervalued.
So, guys – what do you think of the Tiffany deal?
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