Luxury Streetwear – Where Did it all Begin?
Music by: Cabaret Nocturne – Dark Pop.
It’s CULTED with your 60-second FASHION BLAST.
According to a recent article by the Business of Fashion, at the start of this decade, the fashion industry had a “game-changing identity crisis”.
Streetwear wanted to become more luxurious and luxury fashion needed refreshing.
The “Old luxury” was associated with exclusivity and aspiration, but the new luxury had to become more than an industry – it became a platform for culture.
In 2009, Virgil Abloh and Don C Crawley opened their RSVP Gallery boutique in Chicago.
Combining contemporary pieces from Kaws and Comme des Garçons, with vintage Chanel.
During this period Marc Jacobs, who was at that point, the creative director of Louis Vuitton, also collaborated with Kanye West to create a line of sneakers.
Was this the beginning of luxury streetwear?
A rise in social media allowed independent creatives and brands to express themselves and engage with their audiences.
As David Fischer states on the BOF “Instagram made fashion a level playing field”.
Perfect examples include Kim Jones and Supreme, Virgil Abloh’s rise to Vuitton and Shawn Stussy’s very recent collab with Dior.
This doesn’t mean that streetwear has become elite, just that luxury is now more accessible.
How do you feel about the merging between streetwear and luxury fashion?
Watch more videos on CULTED
See also: STREETWEAR: IS THE HYPE OVER?
See also: VIRGIL ABLOH’S COLLAB HIGHLIGHTS
