Louis Vuitton reveals a new ambassador, PUMA and Noah team up & more this week

Louis Vuitton reveals a new ambassador, PUMA and Noah team up & more this week

by Robyn Pullen
8 min

It’s Monday, so get up, get a coffee, and get hyped, because you know what that means: it’s time for your Monday Briefing. Here’s our rundown of all the best drops, events, and occurrences happening this week that you’ll want to put on your radar. From Louis Vuitton’s new ambassador to Vans new campaign, if you don’t know, get to know.

Louis Vuitton makes basketball icon, Wemby, a House Ambassador
Louis Vuitton ©

Louis Vuitton just named a new House Ambassador: French basketball icon, Victor Wembanyama, aka “Wemby.” Wemby started out playing basketball in his hometown, Nanterre, France, before making big, rising the regional ranks and playing his first first match for the French National Team in 2022. Wemby joins the long list of sports-oriented House Ambassadors already in Louis Vuitton’s roster, from Enzo Lefort to Eileen Gu, and more.

BIRKENSTOCK revives the ZÜRICH silhouette for 2024
BIRKENSTOCK ©

For SS24, BIRKENSTOCK is updating an archival silhouette, the ZÜRICH. Revealing the new ZÜRICH TECH – a contemporary interpretation of the iconic ZÜRICH through today’s lens – the new design focuses on agility, comfort, form, and function. First released in 1964 in the form of a sandal that already embodied a dynamic vision of the future for BIRKENSTOCK, the ZÜRICH was only the brand’s second product with a built-in Original BIRKENSTOCK Footbed. Now this utilitarian vision of the future is back, and purchasable on BIRKENSTOCK’s website. 

PUMA and Noah team up for a retro sports style collab
PUMA x Noah ©

PUMA and Noah are teaming up for the fourth time, for a collaboration that champions the spirit of the off-duty athlete. This new drop continues on PUMA and Noah’s shared ambition of reshaping the collective memory of American sportswear, as seen through a collection of apparel, footwear, and accessories. Nostalgia dominates the collection, appearing in the form of archival graphics, six-pocket Dungarees, nylon-shell Coach Jacket, and more. Find the full drop on Noah’s website and in stores now.

Vans teases upcoming OTW by Vans drops
OTW by Vans ©

Footwear brand, Vans presents OTW by Vans, a new platform for Vans design exploration and experiences. First debuted at PFW Men’s in June 2023, OTW by Vans is a space dedicated to pushing the boundaries of product design and experiences. For Season 1, a campaign lensed by Jack Bridgland enlists Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn as ambassadors, to show off the OTW by Vans collection. A blend of skate, art, and design into innovative products and experience, check out OTW by Vans campaign on Vans’ website and keep an eye out for its drops, coming soon.

Ksubi x The London Social drop a Western-inspired collection
Ksubi x The London Social ©

Ksubi’s new capsule collection, entitled “All Cowboys Wear Denim,” dropped today in collaboration with renowned London-based tattoo studio, The London Social (TLS). The four-piece collection combines both brands’ rebellious spirits, looking to TLS founder Miles Langford’s longtime passion for Western music and culture. Featuring a variety of denim pieces, as well as Ksubi staples like the 4×4 Biggie Crew and 4×4 Biggie Ss Tee, the collection is detailed with TLS’ signature fine-line artwork, like a Deathrider Cowboy graphic and the popular bull head tattoo design. Hit up the Ksubi London Store on 10 Carnaby Street on March 2nd to exclusively shop the  Ksubi x The London Social “All Cowboys Wear Denim” collection.

Salomon partners with RANRA to release the SKOR
Salomon x RANRA ©

Salomon and RANRA are partnering up for the third time, to continue their journey into “better design” solutions, through innovative materials. For this collab, Salomon’s SKOR model is revamped under the brand’s “INDEX” recycling initiative, which aims to introduce a recyclable, transitional model suitable for both Winter climates and Summer temperatures. Blending natural and manmade materials, the Salomon Skor for RANRA features a removable leather gaiter and a lightweight recyclable TPU bottom, and is available in three colourways: Bleached Sand, Alfalfa, and Slate Green. Available on Salomon and RANRA’s websites, as well as selected retail partners from tomorrow, cop the Salomon Skor for RANRA before it sells out.

Gramicci opens a climbing-oriented library in London
Gramicci ©

Climbing and streetwear brand Gramicci is launching the “Gramicci Library” this week, a permanent, free-of-charge resource dedicated to the climbing community which is opening at its Covent Garden store. In collaboration with Steep Learning Studio, the creative studio that’s helped curate the space, the Gramicci Library features 100 classic and contemporary guidebooks, covering everything from bouldering to trad climbing. The space will also serve as a stage for events and talks, hoping to open the doors for people looking to get outside. Make sure to head down to the Gramicci store on Earlham Street and check out the new in-store hub.

Broken Planet wishes you a belated “Happy Valentine’s”
Broken Planet ©

Streetwear brand, Broken Planet just launched its Valentine’s Day themed collection, entitled “Broken Hearts Vol. 3.” Mixing restocked pieces with brand new items, the collection shows the evolution of the brand from iconic items to the new and original. With sustainability as a focus, the collection sees the return of two beloved Broken Planet pieces, the Fuschia Pink hoodie and ‘Hearts Are Made To Be Broken’ knit sweatshirt, as well as more complex items like the ‘Broken Hearts’ varsity jacket with satin lining, all available now on the brand’s website.

PUBLISHED BY presents accessories from and for the future

Vienna-based bags and accessories brand, PUBLISHED BY, known for its sculptural, otherworldly designs, just dropped its AW24 collection, a range of elevated everyday classics. Featuring techno-futuristic accessorises for all occasions, the AW24 collection introduces new product lines from the TOTE BAG to the CROSS BODY BAG, each in the House’s signature styles. Inspired by Creative Director Christoph Tsetinis’ home of Austria, the collection is comprised of silhouettes and shapes based on its mountainous scapes and fields, translating into clasps, chains, and sculptures that adhere to both form and function. Hit up PUBLISHED BY’s website for the full AW24 collection.

Featured image via OTW by Vans ©

More on Culted

See: Bottega Veneta FW24: a reminder of true luxury & fashion-forward thinking

See: What AVAVAV’s FW24 show says about fashion

in other news

Comment

JOIN THE CULTED COMMUNITY TO GET THE LATEST ON FASHION, ART AND CULTURE