Image Credit: Louis Vuitton
In 2020 Louis Vuitton went to Tokyo and Shanghai to show off their collections. This time they are headed back to their Parisian roots. In an exclusive with WWD, Louis Vuitton announced it will be hosting a number of men’s fashion events in Paris throughout January 2021. ‘Louis Vuitton: Walk in the Park’ will be a mix of physical and digital experiences in the French capital. This will culminate in their fall collection, to be presented at Paris Men’s Fashion Week.
The first of which will be the opening of a temporary store at Quai de la Mégisserie in the first arrondissement. Open from January 8 to January 31, the store will offer a selection of reissued and new limited-edition sneakers as well as jewellery and sunglasses designed by creative director Virgil Abloh.
There will also be a temporary residency housing a ‘Hall of Fame’ which will allow fans the opportunity to purchase the rarest and most exclusive editions of past LV sneakers. The residency will be located near the brand’s Paris headquarters and will also display an exhibition showcasing 12 unique pieces. Other products that will be available on sale include past editions of the 1.1 Millionaire sunglasses. These were originally designed by Pharrell Williams and Bape designer Nigo which have since been reimagined by Virgil Abloh.
In addition, Louis Vuitton is establishing ‘Zoooom with friends’, a digital interactive project that allows guests to interact with animated characters. This will be available at their flagship store on Place Vendôme in the first arrondissement. This was previously teased in July for the brand’s spring 2021 collection and will enable guests to use a filter on the LV app, making cartoon figures come to life within the store. The characters are inspired by Abloh and his friends during the beginning of his Louis Vuitton tenure in 2018.
In a statement, the brand said that ‘“By enabling his audience to interact with the house mascots, Louis Vuitton strengthens the diverse community spirit that exists around its men’s wear universe and encourages the public to take part in the ongoing dialogue between Virgil Abloh and his audience”.
Details, however, are scarce about the format for its men’s show, taking place at some point during Paris Men’s Fashion Week, which will run from January 19 to January 24. This will depend on coronavirus restrictions from the French government. Shops are currently open in France, with restaurants and bars having been shut since November. The government however has not ruled out tightening its measures if necessary.
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