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LEVI’S #ROOTEDINJOY: A MONTH-LONG CELEBRATION OF UK BLACK CULTURE

LEVI’S #ROOTEDINJOY: A MONTH-LONG CELEBRATION OF UK BLACK CULTURE

by Stella Hughes
2 min
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Levi's ©

Levi’s have announced a month of workshops and events to celebrate Black History Month this October, all held at their concept store in London. The program is titled #RootedinJoy, and is spearheaded by SAWUBONA – Levi’s own employee resource group comprising its Black and North African employees. The month-long series of workshops and events offer a celebration and fostering of UK Black culture, magnifying talent and creativity from the community throughout October.

 

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Collaboration is key, and as part of the celebrations, floral artist Hazel Gardiner is enlisted to reimagine the workshops’ physical space: Levi Haus. Once the project is completed, visitors will be able to purchase individual plants in aid of CODE1 – a community focused on uplifting young people in Tottenham.

 

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As part of the program, Uptown Yardie, an independent lifestyle and shoe brand taking inspiration from the founder’s Jamaican roots, will be running an activation with Levi’s to produce a series of bucket hats made from recycled denim. A following workshop in collaboration with CODE1 is set to invite 22 young people from the community to Levi Haus for “a day of creativity and black joy”.

#RootedinJoy presents an opportunity for celebrating the innovation, laughter, and self-expression that underpins Black culture and community in the UK. Find out more about the program, and how you can get involved, here.

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