SLAM JAM & LEVIS LINK UP TO REINVENT THE 501

SLAM JAM & LEVIS LINK UP TO REINVENT THE 501

by Stella Hughes
3 min
Slam Jam ©

Slam Jam is back, with t​he third edition of their ongoing research project which sets out to define the concept of the ultimate uniform. This time, the brand follows a grunge-inspired theme, which was teased with the Kurt Cobain inspired Converse Chuck 70 last month.

This collection is more punk than its predecessors, with all of its items being fittingly mismatched, to complete the ultimate punk “uniform”. A standout piece in the collection is a pair of Levi‘s x Slam Jam custom series 501 distressed denim jeans. 

Perhaps Levi’s most iconic jeans, the 501 has been a staple of denim style since the mid-twentieth century. From Marlon Brando in the 1950s, to the well-worn Summer of Love style during the late 1960s, the 501® has long been the go-to in denim. Down to its classic simplicity, the iconic style can be dressed up or dressed down, worn

fitted or oversized.

Slam Jam ©

Speaking about the next edition, Anne-Catherine Lepas from Levi’s has commented that the brand is “huge fans of Slam Jam’s work, and this collaboration represents the perfect opportunity to inject their streetwear and cool signature into our Levi’s iconic denim, using next level customisation. Ultimately, we set out to inspire authentic self-expression – creating unique and easy pieces that people fall in love with.” 

The collection lifts direct inspiration from the well-loved 1990s aesthetic, with Slam Jam’s highly distressed denim featuring a wax coating and a laser printed logo on the side. A satin inner-lining has been included for added comfort, as well as to pay proper homage to the heritage of the cult classic trousers. 

If you want it, move quickly – only 89 pairs have been manufactured to commemorate the year that Slam Jam was born. Part of the ongoing (Un)corporate Uniforms project, the collection aims to understand and help define the concept of uniform. Cop the collection online from October 23.

Slam Jam ©

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