KIM KARDASHIAN WEST & COTY JOIN FORCES

KIM KARDASHIAN WEST & COTY JOIN FORCES

KIM KARDASHIAN WEST & COTY JOIN FORCES

by CULTED
2 min

Kim Kardashian West & Coty Join Forces. 

Music by: Image credit: Kim Kardashian West.

It’s CULTED with your 60-second NEWS BLAST.

The Kardashians and the global beauty company Coty meet once again, as Kim K sells 20% stake in KKW beauty for $200 million! The partnership, which values KKW beauty at $1 billion, will develop KKW’s skincare, haircare and personal care, and Kim will still be in full creative control. 

Speaking to WWD, Coty chairman and CEO Peter Harf says “Kim is a true modern-day global icon. This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

Of-course, having already tapped into Gen Z through Kylie Cosmetics, Coty will now be in an even stronger position with Kim’s Millennial and Gen X audience. 

In a statement to WWD, Kim said The partnership will allow us to exercise our complementary strengths — I can focus on the creative aspects that I love, and their global reach will unlock faster expansion.”

The deal is expected to close in 2021 – are you excited to see what they have in store?

Let us know, below!

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See also: KANYE WEST FILES YEEZY TRADEMARKS FOR BEAUTY AND SKINCARE

See also: BEAUTY GIANT COTY INC.’S $4.3BN RESCUE DEAL

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