Kim Jones Collaborates With Artist Amoako Boafo For Dior SS21.
Music by: Rujay – Diamonds. Image credit: Dior.
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Yesterday, Kim Jones unveiled his latest collaborative collection for Dior’s summer 21 menswear. Jones collaborated with Ghanaian artist Amoako Boafo, translating his paintings into clothes.
While other brands and designer’s presentations lacked diversity, Jones effortlessly rooted his storytelling in reality, highlighting the work of a Black creative, whilst making the conscious decision to only cast Black models.
The collection follows a largely muted colour palette with bursts of pastel and neons. Vibrant florals are a feature, as well as as muted avant-garde statement pieces. A stand-out from the collection is a vivid yellow sweater which features a striking portrait by Boafo.
The debut of the film received an immediate positive reception from fashion critics. Rachel Tashjian wrote that “no designer is merging his own ethos with couture codes the way Jones is at Dior Men.”
And Louis Pisano took to Insta to explain that the collaboration “doesn’t feel exploitative for once. The work isn’t overshadowed by branding, but is a conduit for Amoako’s storytelling”.
So guys, what did you think of Kim Jones’ latest collection for Dior?
Let us know below.
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