After news broke that covid has heartbreakingly halted the grand debut of Colm Dillane & KidSuper at Paris Fashion Week this year, we knew the streetwear savant would find a wonderfully wacky way to somehow steal the spotlight, and rightfully so! Last night, to the delight of design disciples in every corner of the fashion world, KidSuper released a short feature film titled “The Misadventures of KidSuper: Only Those Who Want to be Forgotten Give Up” in which world-class rappers, singers, athletes and even fashion royalty sported the KidSuper F22 collections as they embark on a one-of-a-kind adventure around New York.
Some of Colm’s most notable nearest and dearest are scattered throughout the 15-minute feature (the expected run time of the actual Paris show). Rapper Joey Bada$$ stands centre stage as the film’s protagonist as he is joined on his adventure to birth and build his own brand by his childhood friends played by Kenneth Cash and Colm Dillane himself. As adolescent turns to the anarchy of adulthood, Joey and his clan of characters clash with Cleveland Browns defensive end Myles Garrett after one of the crew makes a move on his girlfriend, singer Princess Nokia, at a party in Brooklyn. Witnessing the whole affair after making a surprise cameo is none other than Marc Jacobs.
Highlights from the collection teased throughout the film include the born to be viral ‘kissing jacket’ that when buttoned up forms the shape of a mouth, whilst another puffer styles an image plucked from a painting that was recently sold at Sotheby’s that was created by Dillane himself. Other notable pieces included a classical camel hair coat with abstract red stitching, a tailored double-breasted peak-lapel suit with a to-do list printed on the back, and a number of collaborative prom dresses made alongside Alice + Olivia. The funky and abstract additions to such classic cuts of tailoring remind us that KidSuper will always keep its young at heart’ ethos at the centre of their design philosophy as they begin to advance through the world of high fashion.
In an accompanying statement from Mr Dillane, the KidSuper superstar explained the genesis of creative direction. He stated, “I often get told: “You need a TV Show.” Most of the time it is for a reality show, but I wanted to take a stab at trying to make my own show.” He later added: “As many of you know KidSuper has always lived in its own universe. I wanted to capture the hustle and bustle of starting your own brand as a TV Show.”
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There are three main takeaways from the cameo crammed feature. Firstly, the wide breadth of world-class talent that turned out to support KidSuper is a testament to the deep rooter impact the brand has had on contemporary culture, traversing the worlds of athletics, music and high fashion with equal ease. Secondly, when times get hard creatives get inventive and always find a way to exceed expectations in the most imaginative of ways. Thirdly, it’s damn good to see Joey Bada$$ again!