Is It Time For The Rise Of The Sustainable Influencer?
Music by: Cabaret Nocturne – Moon Invaders. Image credit: double3xposure.
It’s CULTED with your 60-second FASHION BLAST.
Now, we’ve all noticed that influencers are going off the grid due to lockdown. Brand deals are drying up and sponsored posts are being delayed due to a lack of demand for new products. But some influencers took a step back from consumer culture a long time ago.
It’s no secret that the world of influencer marketing is super unsustainable. Online personalities are inundated with PR packages sent by brands in the hopes they’ll promote their latest products on their social channels. But many of these items get used once if at all for a single post and are never touched again! This has prompted many influencers to make a change…
Reese Blutstein of double3xposure opts for posting vintage fits or repeat looks, instead of promoting the idea that you always need new clothes.
Influencer Venetia Falconer (venetiafalconer) also no longer subscribes to overconsumption, branding herself as a “recovery hypocrite”. Like Reese, she wears vintage clothing and uses her platform to call out fast-fashion companies and push for sustainability.
Would you like to see other influencers take a more sustainable approach?
Let us know below.
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