As we bid farewell to summer for another year, Hunter invites us to trade in our flip-flops for a pair of reimagined Wellington boots. Rising like a phoenix from the ashes, the #HunterOriginals campaign strides into the colder months with confidence and style.
First founded over 160 years ago, Hunter has become a household name for inventing the international winter staple; the Wellington boots (better known to Brits like myself as ‘wellies’). However, as the fashion industry is forever evolving, Hunter Boots decided to press the ‘reset’ button and lead the brand into a more modern direction. With the help of Jimmy Choo’s Paolo Porta and Burberry’s Claudia Plant, the #HunterOriginals collection pays homage to the original Wellington boots whilst also touching on something completely out of their comfort zone.
Embracing the visions of young creatives, Hunter Boots takes a leap of faith on to a eco-friendlier path. Photographed by Ryan Lowry, Anthon Gottlob and Alexandra Leese, the campaign follows the dreams of ten young creatives. Celebrating the brand’s history of protecting and loving nature, #HunterOriginals ignites a much-needed conversation surrounding the fashion industry’s lack of care for the environment. Interviewing unique individuals, such as architect Lydia Clay, the campaign serves as a platform for young artists to voice their passions and opinions. For instance, New Yorker Tyra Mitchell and Londoner George Lamb discuss what the campaign represents for them and how ultimately life imitates art. Not only does the #HunterOriginals campaign celebrates individuals with a strong connection to the outside world, it marks the somewhat-nostalgic beginning of the 2021 autumn wardrobe.
You can shop the items featured in the #HunterOriginals campaign here.