How To Dress For Comfort Sustainably.
Image Credit: Pangaia
The festive season combined with ongoing lockdowns means spending most of our days in sweats. It’s important to keep sustainability in mind, even when shopping for comfort-clothing. So, we’ve rounded up our favourite brands that meet the criteria.
Noah, founded in 2014 by the ex-creative director of Supreme Brendon Babenzien has been at the forefront of fighting for eco-sustainability in the fashion world. Noah is one of the few clothing manufacturers in the United States who consistently discuss the impact that fashion has on ecology, traceability and human rights. Some of their work includes creating t-shirts from recycled yarn, their commitment to reducing their environmental footprint to zero and their frequent closure online during Black Friday to avoid over-purchasing. Additionally, they have supported charitable benefits such as producing clothing in support of Australia’s bushfire and their Rags2Riches fanny pack, which helped celebrate the skills of local artisans.
Founded by Joe Louder, this brand describes itself as “organically minded” and prides itself on its treatment of the environment. Focusing on the ‘Rastafarian’ concept, their main belief is to support positive energy and harmonious nature in line with the environment. They use a ‘slow fashion’ approach, using consciously sourced fabrics including hemp, which uses less water than cotton to produce their clothes.
Patagonia has long been known as a brand fighting for environmental protection. From their constant critiques of the American government to their campaigns to protect wildlife, they are at the forefront of fashion for sustainability. Their cotton is certified organic by the Global Organic Textile Standards (GOTS), they belong to the Sustainable Apparel Coalition and the ‘1% for the Planet’ global movement. Their ‘Don’t Buy This Jacket’ campaign was designed to help reduce the purchases from their consumers, bringing in the idea of ‘buying less’.
Based in Melbourne, this brand works with local textile manufacturers and has been accredited by Ethical Clothing Australia. Their most successful campaign has been providing occupational training for homeless people in Australia, including giving them clothes, a grooming session as well as food and drink.
Pangaia is a brand that acts as a global collective, feautirng scientists and technology to use textile innovations and patents to make environmentally sustainable clothes. The brand focuses on shopping by science, including using environmentally friendly dye, organic cotton, as well as including recycled cashmere and seaweed fiber in their clothing. Their clothes are beautifully designed and simple, reducing the need for seasonal/trendy clothing.
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See also: THE DANGER OF FAST FASHION DISCOUNTS