How GucciFest Helped Empower Young Designers.
Image Credit: Charles De Vilmorin
During Guccifest, alongside Alessandro Michele and Gus Van Sant’s seven-part film ‘Ouverture of Something That Never Ended’, Gucci also used its platform to promote young creatives.
The digital festival which ran from the 16 to the 22nd of November promoted the work of 15 GucciFest designers. These young emerging designers each contributed their own short film to the platform.
All of these films are incredibly diverse and brilliant in their own right. Our favourites include Mowalola’s ‘Drip City’, an animated film inspired by gaming and 90’s anime, Charlie Engman’s ‘Collina Land’; a trippy video game style short film and Charles De Vilmorin’s ‘Repugnatam’, a modern and stylistic take on 1980’s horror films. The project itself shows good faith from Gucci; a billion-dollar brand, to showcase the talent of these young designers on such a wide platform.
In an Instagram live yesterday on Gucci’s account, fashion blogger BryanBoy spoke to fashion journalist Alexander Fury about these designers. They both applauded Gucci for giving power to young designers. Fury commented that “it’s about trying to give something back to a community” and GucciFest has helped “create a dialogue between Gucci and a new generation of designers.” BryanBoy agreed and added it was “incredibly touching” for Gucci to allow these young designers to use their platform in such a creative manner.
Hopefully, in the future, we can see more big brands take a chance on young designers. By giving emerging creatives the platform to express themselves and showcase their talent to a wider audience, we may find our next favourite brand.
Check out the 15 films here
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