HOW FACE LTD IS CREATING COMMUNITY, ONE POP-UP AT A TIME

HOW FACE LTD IS CREATING COMMUNITY, ONE POP-UP AT A TIME

by Stella Hughes
3 min
Liam James for CULTED ©

How was your Halloween weekend? In the midst of the spooky proceedings, Face LTD opened its pop up in Shoreditch with a launch and large up. Bringing the online shop into a physical space for the first time, ‘Temptation Awaits’ brought together the community in an immersive retail experience.

For a brand on collaborative design, founder Sean Chimbani wanted to carry Face LTD’s ethos of supporting independent artists into the pop up. Over the weekend, this manifested in a multidisciplinary display of music, art and creative talent – all contributing to connecting the creative London community.

As part of the launch, Face LTD drew on themes from its previous collections – reimagining SS21’s “Garden of Eden” collection as an immersive garden experience. Coupled with sets from selectors Laurenzo, Shenead Poroosotum and Jennifer Onwuta, Face LTD managed to cultivate a pop up party.

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The weekend showcased art of all forms – with sculptural artist and London-based creative Rayveena Clark presenting a couple of renowned sculptural pieces that included: MY HEAD HURTS, MY FEET STINK AND I DON’T LOVE JESUS (2017) & “UNTITLED 2017”. These creepily-accurate pieces brought a new angle to the space, and further demonstrated the brand’s commitment to celebrating all types of art. Celebrations didn’t stop there: Bawo performed a surprise set.

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From both the launch party and collection drop, it’s clear to see how the brand is carving out its own space in the industry. With its commitment to design, quality, slow-fashion, collaboration and shining light on other creatives across multiple disciplines, Face LTD is attracting an audience who are looking to invest in their unique brand story; clothes that have something to say, clothes that provide value and clothes that connect people to a larger community of creatives.

Takeaways praised the quality of the items, as well as the unique designs and their connection to Sean Chimbani’s brand story. If the first pop-up is anything to go by, you can expect big things from Face Concept Stores in the future – some of which have already been announced. Face will be showcasing its SS21 collection as part of a series of pop-up events curated by Our Maison in collaboration with Not Just Another Store, Dada Gallery and Soho House. Keep an eye on the brand’s socials for updates.

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