How Are Instagram Influencers Being Affected By Coronavirus?
Music by: Cabaret Nocturne – Wrong Tragedy.
It’s CULTED with your 60-second FASHION BLAST.
It’s no secret that most of your favourite influencers are well paid, but what effect is the coronavirus crisis having on their income?
New research published by Attain reveals that influencers are now losing on average $3,100 a week which is around 33% of their income!
The findings also revealed that over 10% of influencers saw their earnings stop completely, and overall 66% of influencers posted less sponsored content in the past 8 weeks.
Are we surprised?
Even celebrity influencers are feeling the effects.
Attain analysed Kendall Jenner’s IG to get an idea of just how much money she’s lost since lockdown.
By looking at the ads she posted previous years, it looks as though Kendall would have posted 6 to 8 ads by now in 2020 which would have earned her an impressive $2M! But since lockdown restrictions went into place she has posted ZERO sponsored content to her 129M followers.
Did you know influencers were being hit this hard by the pandemic?
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See also: DOES EVERYONE REALLY WANT TO BE AN INFLUENCER?
See also: IS IT TIME FOR THE RISE OF THE SUSTAINABLE INFLUENCER?
