Hood By Air Set To Return And Reboot The Fashion System.
Music by: Cabaret Nocturne – Evil Laugh. Image credit: Frazer Harrison, Getty Images.
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Hood By Air is now officially making its comeback, after people were hyped last spring over news of a possible return. Details have now surfaced of the brand’s ambitious plans to reboot the fashion system, with a focus on Black and queer creatives.
The label, created by Shayne Oliver, took to Instagram to unveil more details about the Hood By Air reboot. The post explained: “In recent years we have seen the creative industries distance themselves further and further from real culture.”
It continued to say that “the youth have been robbed of the physical and psychological spaces necessary for new ideas to grow”.
The post concluded explaining that “today, we introduce an anonymous club, a vehicle to promote and sponsor young talent. These youths and their projects will become part of our world, a community we call the Hood By Air alumni.”
In addition to this, the brand will also, of course, relaunch Hood By Air, but with a yearly theme, and as well as this a direct-to-customer retail platform called HBA will also launch. And that’s not all, there’ll also be a Hood By Air museum which will offer reworked pieces from the brands archives.
So guys, what are your thoughts on Hood By Air’s comeback?
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