Highsnobiety’s Fashion Week Alternative ‘Not in Paris’.
Music by: Cabaret Nocturne- Voodoo Spunk. Image credit: Highsnobiety.
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While fashion week’s relevance is questioned and challenged, Highsnobiety’s new project ‘Not in Paris’ might just be the alternative needed.
The online exhibition is set to “fuse luxury, streetwear, art, music, architecture and even fine wine, under one digital roof”.
Brands, consulted by Highsnobiety, will be given a platform to dive into their ethos through film, online galleries and more, immersing the audience into the stories behind the brands, the clothes and the shows. But don’t expect a digital fashion week structure.
Highsnobiety’s Editor-at-Large Christopher Morency told CULTED, “we purposely did not want to go down the route of a digital fashion week. Instead, we align ‘Not in Paris’ more to an online exhibition, comparable to an art fair where each gallery gets a booth”.
Kicking off on June 24th until July 2nd – confirmed participants include Wales Bonner, Marine Serre, and power houses such as Dior and Fendi. Morency says “what’s important is that we didn’t only work with big luxury brands. Instead, working with brands and artists that are relevant to our audience”.
So, will you be tuning in?
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See also: DIGITAL LONDON FASHION WEEK RECAP PART 1
See also: DIGITAL LONDON FASHION WEEK RECAP PART 2