Gucci And Zebedee Pave The Way For Disabled Representation In Fashion.
Music by: Die Arkitekt – Overture. Image credit: Gucci. Shot by David PD Hyde. Artistic Director Alessia Glaviano, Vogue Italia. Stylist Emily Evans. Makeup Bryanna Angel. Hair Ryona Rushima.
It’s CULTED with your 60-second NEWS BLAST.
A few weeks ago Gucci posted a photo which has become the brands most liked ever! But the star of the pic isn’t Harry Styles or Dapper Dan, it’s 18 year old model Ellie Goldstein.
Ellie has Down Syndrome and is represented by Zebedee management who are aiming to “increase the representation of people who have until now been excluded in the media”. Ellie stars in the campaign for Gucci’s latest mascara, and the shoot is a step in the right direction towards seeing a more accurate representation of our diverse society in fashion.
Zebedee director and co-founder, Laura Johnson told CULTED: “the reaction [to the Gucci image] from the press, the public and the industry has been more than we have hoped for.”
Laura explained how “disability is often left out of the diversity debate” and told us that many clients ignore Zebedee’s calls and “still think that disability inclusive advertising is not needed or desired.”
Laura hopes that Ellie’s feature “is a driving force for change [proving] wrong all the people who think disabled people should not be visible in fashion”.
And we definitely hope so too!
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