Givenchy does streetwear for a collab with NY-based brand, (B).STROY. For their SS23 campaign, Givenchy’s creative director Matthew M. Williams has teamed up with duo Brick Owens and Dieter Grams, the creative minds behind Atlanta-born streetwear brand (B).STROY.
The capsule collection produced by Givenchy and (B).STROY plays on elements from both their brand’s aesthetics, turning up the volume on colour, experimenting with silhouette, and utilising negative space in a way that we’ve scarcely seen from Givenchy before. (B).STROY’s integral knowledge of the US streetwear scene is something Givenchy’s no doubt been excited to harness, and this collab showcases how it can be blended naturally with Givenchy’s unique style.
The vibrant collection of jeans, jackets, and everything in between plays with classic streetwear trends such as exaggerated oversizing, hypnotising graphics, and bright, layered colourways. Utilisng denim a lot throughout the collection, Givenchy clearly took a more casual approach to collab, letting (B).STROY take the wheel and even introduce their own iconic sewn-on patches, which were embellished on the side of backpacks and bombers.
Claiming to visually represent “individual style”, the collection includes a lot of unique and personable adornments such as the patches and charms scattered throughout. Matthew M. Williams is taking Givenchy in more fun and youthful directions everytime he releases something new, and his collaboration with (B).STROY is no exception.
The collection’s said to be carried by the collaborators’ equal love for fashion and art, with “a dash of audacity”. But we have to say there’s more than a dash here: Givenchy x (B).STROY was never gonna be subtle.
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