FUTURA SUES THE NORTH FACE FOR TRADEMARK INFRINGEMENT

FUTURA SUES THE NORTH FACE FOR TRADEMARK INFRINGEMENT

FUTURA SUES THE NORTH FACE FOR TRADEMARK INFRINGEMENT

by CULTED
2 min

Image Credit: The North Face

Artist Futura has launched a lawsuit against The North Face brand for trademark infringement over the similarity in their logos. Highsnobiety has procured a copy of the complaint that states the details of the lawsuit.

Filed on January 12th, Futura’s lawsuit accuses The North Face of using an almost identical logo. It is claimed Futura’s “atom” logo has been copied for The North Face’s “FUTURELIGHT” collection, a line the brand spent $20 million on. In addition, the name chosen for the collection is also said to be too reminiscent of Futura’s artist name. 

Furthermore, Futura states that The North Face never informed him of such similarities and infringements before the line’s advertising launch. According to the lawsuit, FUTURELIGHT has “injured and will continue to injure” Futura due to an assumed but non-existing affiliation between the two.

One of Futura’s legal representatives Jeff Gluck told Highsnobiety, “The North Face seems like they care a lot about being cool. This is probably the most uncool thing they have ever done. We gave them every opportunity to try and resolve these claims, but they had no interest.”

This lawsuit comes as a surprise as the two have previously worked together. The amount which Futura is suing for is still unknown, and The North Face has yet to release an official statement.

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